Legendary Producer No I.D Breaks Down the Story Behind his Classic Records
You know No I.D right? No? Trust me he’s all over you ipod. Complex Magazine sat downwith him to discuss the story behind some of his classic records. It’s amazing to hear how songs created for Rihanna ended up with Drake (Find Your Love). Or how Jay and Ye fought over beats. I’ve included some excerpts below but make sure to click the link to read more to see the full interview.
Jay Z, Kanye West, Rihanna: “Run This Town”
No I.D.: “That was initially a Rihanna record. She came down to Hawaii and we did it. We did a few records for her—and two of them became ‘Run This Town’ and Drake’s ‘Find Your Love.’ She came down and cut the record and then she passed on it. We were all like ‘What? You’re passing?’
“Jay heard it and said ‘This is my record now.’ Then Kanye heard it and said ‘Nah, don’t give Jay that record—that’s my record.’ [Laughs] Then Jay hits me and says, ‘Don’t let Kanye get that record.’ So Jay got it, and Kanye ended up doing a verse. It was a memorable moment. We won a Grammy, but when you have those three on a record, you’re supposed to win a Grammy.
Kanye West: “Dark Fantasy”
No I.D.: “That actually started out as a Blueprint 3 record. It was going to be the intro for that album. Then Jay changed his mind, so we revamped the record and gave it to Drake. That record ended up going through a lot of phases.
Kanye West: “Heartless”
No I.D.: “Heartless” was actually for Blueprint 3. I remember when we got to that record, Kanye heard it and said ‘Nope, I’m keeping this one for myself.’ And I was like, ‘Come on man, you’re not even working on an album.’ And he said ‘Now I am.That’s why Timbaland did so many things on Blueprint 3 because we kept a lot of those beats for 808s.
Jay Z: “DOA”
No I.D.: “That’s a pretty known story. We were working in Hawaii and we got into a big argument about the direction of Jay’s album. I wanted it to sound one way, and Jay another. So we started arguing back and forth, and then a Soulja Boy song came on where he was using Auto-Tune and Jay’s facial expression just turned to ‘What?’
“So early the next morning Young Guru calls me super early and is like ‘Yo, get over here right now, you’ve gotta hear this.’ And I’m like ‘Cool. I’m about to go play basketball and then I’ll be through. I know it’s crazy, it’s Jay, but I’ll be there later.’ and Guru was like ‘No, you don’t understand. Come right now.’ So I went right over there and I heard just how crazy it was. But my first reaction was ‘I hope Kanye don’t get mad.’ [Laughs].“So Jay looks at me and says ‘You’re overreacting. You don’t know what this is?’ I was like ‘Yeah, but…’ and then he says ‘Ye told me to do it.’ Then Kanye came in and said ‘Damn Jay, you went too far!’ and I stopped him and said ‘You’ve gotta put that on the record!’ And that’s how it all came together.
(via justin-with-a-j)
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![strangelanguage:
Legendary Producer No I.D Breaks Down the Story Behind his Classic Records
You know No I.D right? No? Trust me he’s all over you ipod. Complex Magazine sat downwith him to discuss the story behind some of his classic records. It’s amazing to hear how songs created for Rihanna ended up with Drake (Find Your Love). Or how Jay and Ye fought over beats. I’ve included some excerpts below but make sure to click the link to read more to see the full interview.
Jay Z, Kanye West, Rihanna: “Run This Town”
No I.D.: “That was initially a Rihanna record. She came down to Hawaii and we did it. We did a few records for her—and two of them became ‘Run This Town’ and Drake’s ‘Find Your Love.’ She came down and cut the record and then she passed on it. We were all like ‘What? You’re passing?’
“Jay heard it and said ‘This is my record now.’ Then Kanye heard it and said ‘Nah, don’t give Jay that record—that’s my record.’ [Laughs] Then Jay hits me and says, ‘Don’t let Kanye get that record.’ So Jay got it, and Kanye ended up doing a verse. It was a memorable moment. We won a Grammy, but when you have those three on a record, you’re supposed to win a Grammy.
Kanye West: “Dark Fantasy”
No I.D.: “That actually started out as a Blueprint 3 record. It was going to be the intro for that album. Then Jay changed his mind, so we revamped the record and gave it to Drake. That record ended up going through a lot of phases.
Kanye West: “Heartless”
No I.D.: “Heartless” was actually for Blueprint 3. I remember when we got to that record, Kanye heard it and said ‘Nope, I’m keeping this one for myself.’ And I was like, ‘Come on man, you’re not even working on an album.’ And he said ‘Now I am.That’s why Timbaland did so many things on Blueprint 3 because we kept a lot of those beats for 808s.
Jay Z: “DOA”
No I.D.: “That’s a pretty known story. We were working in Hawaii and we got into a big argument about the direction of Jay’s album. I wanted it to sound one way, and Jay another. So we started arguing back and forth, and then a Soulja Boy song came on where he was using Auto-Tune and Jay’s facial expression just turned to ‘What?’
“So early the next morning Young Guru calls me super early and is like ‘Yo, get over here right now, you’ve gotta hear this.’ And I’m like ‘Cool. I’m about to go play basketball and then I’ll be through. I know it’s crazy, it’s Jay, but I’ll be there later.’ and Guru was like ‘No, you don’t understand. Come right now.’ So I went right over there and I heard just how crazy it was. But my first reaction was ‘I hope Kanye don’t get mad.’ [Laughs].
“So Jay looks at me and says ‘You’re overreacting. You don’t know what this is?’ I was like ‘Yeah, but…’ and then he says ‘Ye told me to do it.’ Then Kanye came in and said ‘Damn Jay, you went too far!’ and I stopped him and said ‘You’ve gotta put that on the record!’ And that’s how it all came together.
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